Online coupons are undeniably powerful marketing tools. They can help you accomplish goals ranging from lead generation to brand awareness to direct sales, sometimes all at once. So why aren’t they used more often? Lots of big corporations actually do use online coupons regularly because they...

Getting new customers is crucial to the growth of a business, but it can be both time consuming and very, very expensive. For these reasons, finding affordable, easy-to-use methods of customer acquisition is crucial if your goal is continued, sustainable growth (and what business doesn't...

The overwhelming popularity of online shopping has increasing numbers of customers sitting back and pulling out their credit cards when they're lounging on the couch. While online shopping has its own unique benefits, many brick-and-mortar stores, especially local businesses, are counting on store traffic to...

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