May 31, 2018 Create and Publish a Coupon in 90 Seconds or Less
Online coupons are undeniably powerful marketing tools. They can help you accomplish goals ranging from lead generation to brand awareness to direct sales, sometimes all at once. So why aren’t they used more often?
Lots of big corporations actually do use online coupons regularly because they understand all the advantages coupons offer: the effectiveness in marketing, the social-sharing potential, and even the excellent analytics. Smaller and medium-sized businesses, however, don’t seem to use them quite as much. A lot of this comes down to being intimidated by the idea of creating coupons — and then distributing them — or worrying that creating coupons might be more complicated or expensive than the effort is worth.
Dealkit puts worries like these to rest. In this post, you’ll see how to crank out a gorgeous, high-performing, and trackable online coupon in 90 seconds or less, with no previous experience.
What Is Dealkit?
Dealkit is an easy-to-use coupon-creating tool that will let you create professional-quality coupons in the blink of an eye. These digital coupons are mobile-optimized and are designed to be shared frequently, both by you and your customers. Full analytics are also available, showing you who is clicking and where they’re coming from.
Dealkit is the ideal solution for just about any type of small or medium business, and the marketers who work for them. The platform utilizes a readymade template, saving you from having to code anything. You don’t need design experience, either. With features like the ability to restrict the number of people who can redeem an offer, or the option to create a limited-time offer, Dealkit will save you time, money and aggravation.
Oh, and the best part? Unlike other coupon sites or tools, we don’t charge commission. You keep every penny you make, even if you’re using our free plan.
How to Use Dealkit to Create a Coupon in 90 Seconds or Less
Itching to get started, and ready to create your coupon in 90 seconds or less?
Here’s how it’s done.
Creating Your Coupon
After creating your account with Dealkit, you’ll see an option under “Let’s Create a Deal” to create a Coupon. Click on the Coupon icon.
First, name your coupon. Choose something specific so that you can easily identify it later. “Buy-one/Get-one” may not be specific enough if you’re planning on offering lots of free trial deals in the future. Whereas “First Gelato Free” tells you a little bit more about what the offer was.
Next, you’ll customize the landing page. This includes swapping out the header image and customizing the text and forms. The layout is simple and designed to be mobile-responsive. Set an expiration date if applicable.
You can edit the form to request information like first name, last name, phone number, email, address, zip code, and age. (Just remember, the less information you ask for, the more likely people are to complete the form so make sure you’re asking for info you will use down the road.)
Make sure the terms and conditions at the bottom of the template work for your business. They’re pre-made to cover most scenarios, but you can customize them as you see fit, like adding in age or location requirements.
Time it’s taken to complete these steps: 37 seconds, including proofreading.
Create Your Reveal Page
This is the page that users will see after they’ve submitted their information and claimed your deal. This will share information about the coupon code, how to redeem it, the expiration date, and ideally a CTA at the bottom that will send users to your site.
Time it’s taken to complete this step: 19 seconds, including proofreading.
Customize Your Coupon Distribution Email
Not only will users instantly be shown coupon codes and redemption information after redeeming the coupon, you can also email them. That way they’ll be able to keep the information hand, increasing the likelihood they actually convert.
Dealkit will automatically send users these emails, and all you have to do is customize the email up front.
The first two times you use Dealkit, you’ll be first asked to enter in some basic information like address and company name.
After that, you’ll be able to create your email quickly. Enter in a subject and the email address you want users to see as the sender. Customize the text, and you’re good to go.
Immediately after setting up the email, you’ll send yourself a test email to make sure it’s working and looking great.
Time it’s taken to complete these steps: 12 seconds, including proofreading & business profile setup.
Determine End Date of Coupon Offer
You’ve already set a coupon expiration date, but that’s the date for when the claimed offer is no longer valid. You can also choose to shut down coupon claims at a different point. These options include:
- Shutting down coupon claims manually when you choose
- Ending the deal at a specific date or time
- Restricting coupon claims to a specific number, whether that’s 10 entries or 1000 entries.
Which “end date” method you choose depends on your business and your goals. If you want to increase urgency and/or only have so many free trial spots or marketing budget for giveaways, go ahead and restrict the number of coupons that can be claimed. You can always reopen them again later.
Time it’s taken to complete these steps: 12 seconds.
Create “Your Deal Has Ended” Page
All good things must come to an end — your deal included. You can still use the page, however, to keep getting results. Simply add verbiage encouraging users to sign up for your mailing list so they’ll never miss another offer, or to send them to your website.
For this, enter in text to encourage users to subscribe to your email list, and you’re all set.
Time it’s taken to complete these steps: 9 seconds, including proofreading.
It literally took me exactly 89 seconds to create this coupon from start to finish, and I wasn’t rushing for the sake of the post. I filled out all the information completely and took time to proofread and look for errors.
Once your coupon is ready, it’ll go live instantly. You’ll be given a link that you can use to send interested leads and customers to the coupon landing page. This can be shared on social, via email, and on your main site, too.
Share your coupon far and wide, and encourage your followers to do the same.
Using digital coupons — which are redeemable both in store and online, if you choose — is an outstanding way to build brand awareness, build your email list, generate leads, and increase purchases.
For best results, keep the following in mind when creating your online coupon:
- Offer a reward that people will actually find valuable. The offer has to be worth giving you their email list.
- Choose your reward based on the stage of the sales funnel the users you want to target are in. Free trials wouldn’t work well to re-engage current clients, for example, but would be a great way to attract new leads.
- Don’t use the set-it-and-forget-it approach. Dealkit will do a lot of the automation for you, but you still need to share the coupon and distribute it more than once for maximum reach.