Not all customers are created equal. On one end of the spectrum, there’s the customer who uses a coupon from one of those daily deal sites to take advantage of a special offer, and never comes back to buy anything else. (Yeesh!) On the opposite...
Customer loyalty is important to any business’ bottom line, but you probably don’t know just how valuable it is. On average, forty percent of a business's revenue comes from just eight percent of its customer base (i.e., repeat customers). But businesses are spending as much...
Have you ever used the digital coupon services Groupon or LivingSocial to entice first-time customers? If you have, you already know the good, the bad, and maybe even the ugly about the most popular daily deal/group buying sites. The good, of course, is the 120 million...
With Black Friday just a week away, you might be wracking your brain to come up with some last-minute ideas for Black Friday deals that'll make your cash register ring. Millenials, especially, are keeping their eyes peeled for deals. In fact, they're more interested in deals than...
Our parent company ShortStack.com recently surveyed 9,000 marketers to get a glimpse of what people are doing for their Black Friday and Cyber Monday promotions. The survey brought in some really compelling data. ShortStack found that brands who promote Black Friday deals recognize the power of...
Move over paper coupons! The days of clipping coupons from the Sunday newspaper insert are gone. Here to take their place? Digital coupons and discount codes, especially those that folks can access on their mobile devices. According to a survey by PricewaterhouseCoopers, globally, about 58 percent...
Getting new customers is crucial to the growth of a business, but it can be both time consuming and very, very expensive. For these reasons, finding affordable, easy-to-use methods of customer acquisition is crucial if your goal is continued, sustainable growth (and what business doesn't...
Businesses still flock to Groupon. While you can generate leads quickly and (sometimes) make money with daily deal websites like Groupon and Living Social, you surrender almost complete control. The sales folks at Groupon and Groupon alternative services are bound to promise your coupon marketing will...
The overwhelming popularity of online shopping has increasing numbers of customers sitting back and pulling out their credit cards when they're lounging on the couch. While online shopping has its own unique benefits, many brick-and-mortar stores, especially local businesses, are counting on store traffic to...
During the past six years, we’ve studied more than one million deals, including coupons and other promotions businesses from all over the world have shared with their customers. All that data helped us figure out what the science says about creating deals to encourage engagement...