May 22, 2018 Why You Should Add Digital Coupons to Your Social Media Mix
If you had the chance to grab a free trial at a local gym you wanted to try, or had a half-price discount for your first class at an art studio, would you take it? Most people would, which is what gives coupons their strength. Traditional paper coupons, however, are difficult to keep up with, so laziness (and disorganization) get the best of us.
This isn’t the case with digital coupons, like the ones shared on social media. These coupons can live on your customers’ phones, and be redeemed online or in store, making them more convenient, and increasing the likelihood that they’ll be downloaded and used.
In this post, you’ll learn about why you should add coupons to your social media marketing and how you can help your coupons to stand out.
Coupons are effective marketing and conversion-driving tactics on their own, because everyone loves to save money. Coupons designed to target first-time buyers or subscribers have an added bonus: they lower the risk involved for the consumer, even if it’s just by a few dollars, causing them to feel like there’s nothing really to lose by trying it out.
The Fear Of Missing Out (FOMO) element that dominates social media interactions also plays a role. Users can’t stand to miss out on anything big, whether it’s a local film festival or a deal on the next great product. If your coupon starts getting engagement and shares, other users won’t be able to resist taking a look at what you’re offering because they trust what their friends are sharing – that’s what makes social proof so incredibly powerful.
Coupons are effective marketing and conversion-driving tactics on their own, because everyone loves to save money.
Digital coupons can also be easy to track. You can limit the number of people who can claim them, which prevents you from distributing thousands when you can only afford for one hundred people to claim your deal. Limiting access can work in your favor, since users feel a sense of urgency if those coupon slots are limited. Tools like Dealkit allow you to set limits, and at the same time, track your most effective referral sources to optimize for them in the future.
Since digital coupons often require customers to leave their email in exchange for the deal, you’re able to collect contact information so you can nurture leads over a period of time.
How to Make Your Coupons Stand Out
While coupons and social media marketing are a match made in heaven, there’s still strategy involved since users’ feeds are so full as it is. Making sure your coupons stand out will increase shares and engagement, ultimately putting them in front of more users and bringing in more results–sometimes even from the followers you already have.
Let’s take a look at how you can ensure your coupons are grabbing users’ attention on every social media channel you share them on.
Make Sure They Look Great
We’re living in a visual society, and there’s no greater proof of that than social media. Posts with images and videos are shared more than those without them, and the most visually interesting, aesthetically pleasing images will be what grabs users’ attention the fastest.
Bottom line: Make your coupons look stellar, as if you’d hired a designer to create them for you. Dealkit makes it easy to assemble a gorgeous digital coupon in five minutes or less, so you can deliver a product that’s guaranteed to represent your business well.
Make Them Easy to Share
If you want your coupons to have their maximum impact on social media, you need to make them easy to share. You’d be surprised how often users are willing to share content with friends they feel it would be relevant to, so you can’t afford to miss out on this opportunity.
We kept this in mind when creating Dealkit, making it easy to distribute your coupons via your website (my preference), or via Facebook, Instagram and email. Dealkit allows a solid basis of self-distribution, and by incorporating social sharing buttons and encouraging sharing, you can increase your reach substantially.
Boost Posts That Have Social Proof
Coupons are likely to get engagement on social media as long as they’re relevant to your target audience. That’s a fact.
A strategy I’m personally fond of, if your target customers are on Facebook, is releasing a coupon on your Facebook Page and letting it get initial likes and comments, making the post itself look highly engaging. Then I boost the post, allowing it to retain its engagement and still leverage it for social proof. This can be particularly persuasive in attracting new users who aren’t familiar with your brand, making them more likely to click and download the coupon. Who can resist the chance to check out a coupon that ten other people are raving over?
Use the Right Hashtags
Using the right hashtags on Twitter and Instagram helps expand your reach and get your content in front of your target audience. By choosing a strong combination of hashtags, you’re more likely to do that. Instagram gives you more room to take advantage of this than Twitter, where character counts are still a consideration.
Using a few generic hashtags is a best practice. Generic hashtags like #giveaway or #freetrial are good ones to add to your mix. If your coupon is location-specific, you can also use location-based hashtags to reach your audience, like #Denveryoga or #PhillyFridays, even if they aren’t strictly about your coupon.
The hashtags don’t all have to center around coupon usage, after all—it’s about getting your audience to see it, and they don’t have to be actively looking for deals in order to want to take you up on yours.
Offering digital coupons is a great marketing tactic, and distributing them on social media can increase their visibility, social proof, and social shares all at once. Coupons can help you drive more sales, trials, and email sign-ups at a low cost and with a relatively low investment, all while helping you to build brand awareness at the same time. Test them out for yourself by creating your first coupon with Dealkit — you can do it in five minutes or less.