One goal of any business should be to convert browsers into buyers, and then turn those first-time buyers into repeat customers. One way to do both is by using digital coupons and special offers. Why do digital coupons work? Because they’re fast and easy to distribute, they...

Have you ever used the digital coupon services Groupon or LivingSocial to entice first-time customers? If you have, you already know the good, the bad, and maybe even the ugly about the most popular daily deal/group buying sites. The good, of course, is the 120 million...

With Black Friday just a week away, you might be wracking your brain to come up with some last-minute ideas for Black Friday deals that'll make your cash register ring. Millenials, especially, are keeping their eyes peeled for deals. In fact, they're more interested in deals than...

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