Online coupons are undeniably powerful marketing tools. They can help you accomplish goals ranging from lead generation to brand awareness to direct sales, sometimes all at once. So why aren’t they used more often? Lots of big corporations actually do use online coupons regularly because they...

One goal of any business should be to convert browsers into buyers, and then turn those first-time buyers into repeat customers. One way to do both is by using digital coupons and special offers. Why do digital coupons work? Because they’re fast and easy to distribute, they...

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